Case study
Two years of sales enablement for Rocketlane's BDR and AE teams, from first discovery call to closed deal.
3X
Rocketlane grew 3X year over year.
Source: Rocketlane
Results vary by company and team.
Srikrishnan Ganesan described the work as sales enablement over the past two years, spanning initial discovery to demo, business case creation, and deal assessment.
Jonathan McDaniel highlighted cold calling structure, tenacity, and objection handling for a team largely new to tech. Tamizhazhagi M M described Chad's work on discovery calls. Lokesh Kannan pointed to help navigating major deals to closure, while Max Holman described improvements in meeting rates and confidence in prospect conversations.
Adithya Gopi described the approach as “human selling to human.” Brandon Stevenett highlighted the principle “facts tell, stories sell.”
In their words
“Chad's contributions have been transformational for Rocketlane's sales and business development efforts the past two years. His expertise from initial discovery to demo, business case creation, and deal assessment has helped us level up, resulting in strong growth across our teams with his training and coaching.”
Srikrishnan Ganesan
Co-Founder & CEO, Rocketlane
“Chad helped me breakdown complex sales methodologies into actionable & repeatable insights; often emphasizing his key phrase, "facts tell, stories sell".”
Brandon Stevenett
Mid Market Account Executive, Rocketlane
Worked with Chad at Rocketlane
“By the time I joined, all BDRs were punching above their weight for the stage/size of the company at the time.”
Jonathan McDaniel
Global Director of Business and Sales Development, Rocketlane
Worked with Chad at Rocketlane
“I had a very different perception of discovery calls before, but his sessions have been eye-opening and transformative.”
Tamizhazhagi M M
Business Development Representative, Rocketlane
Worked with Chad at Rocketlane
“...he has helped me navigate some major deals to closure. Always willing to help people and a deal scientist.”
Lokesh Kannan
Co-Founder & CEO, Vattara Labs
Worked with Chad at Rocketlane
“Chad's expertise in running sales discoveries and providing coaching has equipped me with the skills to not just meet, but exceed my targets.”
Mukesh Kumar
Account Executive, Mid Market - APAC, Rocketlane
Worked with Chad at Rocketlane
“Since working with Chad, my performance has skyrocketed. I've seen measurable improvements in my meeting rates and confidence in prospect conversations.”
Max Holman
Account Executive, Canals
Worked with Chad at Rocketlane
“He taught me the skills needed to become a top Sales Rep by teaching me "human selling to human".”
Adithya Gopi
GTM, Rocketlane
Worked with Chad at Rocketlane