Real frontline expertise
“Unlike many enablement professionals who lack frontline selling experience, Chad brings real-world sales expertise to the table.”
AK
Alex Kravitz
Account Manager, NetDocuments
Ninety minutes, and you will know what the gap is costing you in dollars.
This is not a consulting discovery call. It is not a free strategy session in disguise. It is a paid, structured diagnostic that produces a scored readout, a quantified cost of inaction in your numbers, and a 30/60/90 implementation plan.
If it does not surface at least one leak worth more than $9,999, you do not pay.
Not a sales pitch dressed as an evaluation.
You pay for this session. That is intentional. The 90 minutes is yours, not ours. We are not working toward a proposal. We are working toward your answer.
Not a generic readout you have seen before.
Every scorecard is built from your evidence, not from a template filled in with your name. Where the evidence is strong, the score reflects it. Where it is not, that is the finding.
Not a list of recommendations without a path.
Every gap produces a recommendation ranked by impact and effort. Every recommendation has an owner, a timeline, and a measurable outcome. The readout is a decision tool, not a reference document.
What you receive.
1
A scored diagnostic across nine revenue categories.
Every category is scored 1 to 5 with evidence-based criteria. The scorecard shows you specifically where you are mature, where you are functional but leaking, and where you have critical gaps costing you deals right now. The nine categories are: Research Strategy, Prospecting Efficiency, Meeting Set and Held Process, Content Generation, Asset Generation, Coaching Assets, COI Calculator, Mutual Success Plan, and Proposal Generation.
2
A Cost of Inaction analysis in your numbers.
Using your team size, rep cost, deal values, and conversion data, we build specifically the monthly leakage figure, the annual cost of the current approach, and the cost of waiting one more quarter. Not a benchmark from another company's data. Your math.
3
A prioritized recommendation stack.
Every gap gets a recommendation ranked by impact and effort. You know specifically what to fix first, what to tackle in the next 90 days, and what to plan for beyond that.
4
A 30/60/90 implementation plan.
A phased action plan with owners, milestones, and measurable outcomes. So the readout does not sit in a folder.
5
An interactive readout delivered within 48 hours.
A client-facing web-based readout your leadership team can review, share internally, and use as the basis for the next decision.
6
A Visual Architecture Map of Your Complete Revenue System.
As part of every Revenue Evaluation, you also receive a MindMeister architecture map showing what your complete revenue system should look like at full maturity. Every stage from marketing through expansion. Every tool category. Every gap shown in context of the whole system. Most companies have never seen their own GTM motion as a system. This map changes that conversation permanently. It becomes the blueprint for any build work that follows.
How it works.
Step 1
Pre-work (15 minutes before the session).
You complete a short intake form with baseline data about your team, your current process, and your top revenue concerns. This ensures the 90 minutes goes to findings, not to collecting basic information.
Step 2
The evaluation session (90 minutes).
Chad walks through the nine revenue categories with you and your relevant leaders. Each category is scored on observable behaviors and real evidence.
Step 3
The COI calculation (within 48 hours).
Chad builds the Cost of Inaction analysis from your numbers and structures the full scored readout and recommendation stack.
Step 4
The readout delivery.
You receive the interactive readout and a 30-minute debrief session to walk through the findings and agree on next steps.
Who this is for.
Mid-market B2B companies with a sales team of five or more people selling into complex, multi-stakeholder buying cycles.
- You have added reps, tools, or training and the win rate did not follow.
- Deals stall after a strong discovery and you cannot pinpoint the specific cause.
- Your team is busy but the pipeline does not reflect the activity level.
- You want an outside, evidence-based view of specifically where the money is going.
This is not right for you if you are looking for a motivational program, a CRM audit, or a discovery call with an upsell at the end.
Frequently asked questions.
What leaders say.
3X
Rocketlane grew 3X year over year.
Source: Rocketlane
Results vary by company and team.
BDRs punching above their weight
“By the time I joined, all BDRs were punching above their weight for the stage/size of the company at the time.”
JM
Jonathan McDaniel
Global Director of Business and Sales Development, Rocketlane
Worked with Chad at Rocketlane
A deal scientist
“...he has helped me navigate some major deals to closure. Always willing to help people and a deal scientist.”
LK
Lokesh Kannan
Co-Founder & CEO, Vattara Labs
Worked with Chad at Rocketlane
Transformational for Rocketlane's sales
“Chad's contributions have been transformational for Rocketlane's sales and business development efforts the past two years. His expertise from initial discovery to demo, business case creation, and deal assessment has helped us level up, resulting in strong growth across our teams with his training and coaching.”
SG
Srikrishnan Ganesan
Co-Founder & CEO, Rocketlane
Expert in every area a CRO needs
“Chad is an expert in every area required to be a successful CRO.”
DW
Dean Wiltse
Managing Broker, CurtisWiltse
Scale, build, or transform your sales org
“I would recommend Chad for any leadership position in any company that is either looking to scale, build, or transform their sales org.”
NM
Nate Mauhili
Account Executive, defi SOLUTIONS
A force multiplier
“He's a force multiplier who will make your whole team stronger.”
DB
Dave Breshears
Founder, Silicon Hills Revenue Lab
Knowledge of the sales process is bar none
“He has an extensive bag of techniques/skills that allow him to strategically solve his clients' problems within large complex deals.”
JW
Joey Wood
Sr. Enterprise Sales Leader, Fundraise Up
Exceeded our initial sales projections
“His leadership and sales acumen resulted in exceeding our intial sales projections.”
JH
Jerry Harpin
Co-founder, Media272
Investment.
$9,999
Booking reserves your 90-minute Revenue Evaluation. The price is $9,999.
The guarantee does the math for you. If the evaluation does not surface at least one leak worth more than $9,999, you do not pay.
Need to get this approved? Send your CFO the one page brief.The Guarantee.
If your Revenue Evaluation does not surface at least one leak worth more than $9,999, you do not pay. This is not a satisfaction guarantee. It is a numbers guarantee.
Request your evaluation.
90-minute working session with Chad Rawlings. Scored readout, cost of inaction, and a 30/60/90 plan you leave with. Backed by The Guarantee above.
Chad runs a limited number of these personally each month. Pick a time that works and we will reserve your session at the $9,999 price.
Book your 90-minute sessionThe booking calendar opens in a new tab so you can pick a time that works.