Revenue Evaluation: one page brief
What it is.
A paid, structured, 90-minute diagnostic that produces a scored readout, a quantified cost of inaction in your numbers, and a 30/60/90 implementation plan.
Who it is for.
Mid-market B2B companies with a sales team of five or more people selling into complex, multi-stakeholder buying cycles.
What you receive.
- 1.
A scored diagnostic across nine revenue categories.
Every category is scored 1 to 5 with evidence-based criteria. The scorecard shows you specifically where you are mature, where you are functional but leaking, and where you have critical gaps costing you deals right now. The nine categories are: Research Strategy, Prospecting Efficiency, Meeting Set and Held Process, Content Generation, Asset Generation, Coaching Assets, COI Calculator, Mutual Success Plan, and Proposal Generation.
- 2.
A Cost of Inaction analysis in your numbers.
Using your team size, rep cost, deal values, and conversion data, we build specifically the monthly leakage figure, the annual cost of the current approach, and the cost of waiting one more quarter. Not a benchmark from another company's data. Your math.
- 3.
A prioritized recommendation stack.
Every gap gets a recommendation ranked by impact and effort. You know specifically what to fix first, what to tackle in the next 90 days, and what to plan for beyond that.
- 4.
A 30/60/90 implementation plan.
A phased action plan with owners, milestones, and measurable outcomes. So the readout does not sit in a folder.
- 5.
An interactive readout delivered within 48 hours.
A client-facing web-based readout your leadership team can review, share internally, and use as the basis for the next decision.
- 6.
A Visual Architecture Map of Your Complete Revenue System.
As part of every Revenue Evaluation, you also receive a MindMeister architecture map showing what your complete revenue system should look like at full maturity. Every stage from marketing through expansion. Every tool category. Every gap shown in context of the whole system. Most companies have never seen their own GTM motion as a system. This map changes that conversation permanently. It becomes the blueprint for any build work that follows.